BRAND EXPERIENCES / BUSINESS SYSTEMS / INTERACTION
01 / AN EXTENSION OF YOUR TEAM
Built to work behind great creative teams.
A technically demanding project shouldn’t require a permanent expansion of your development team. Bring Crafted Preview into selected projects as your external digital production partner.
Custom frontend, responsive implementation, interactive experiences, motion, CMS and admin systems, forms, booking and enquiry flows, API integrations, QA and deployment. Ongoing technical support where agreed.
02 / WAYS TO COLLABORATE
Extra capacity. The right fit.
01 / CAPACITY
Overflow production
For agencies with development capability that need more capacity for a particular moment.
Simultaneous launches
Tight delivery windows
An overloaded internal team
Specialist frontend requirements
02 / BEHIND THE SCENES
White-label production
We work behind your agency. Your client can remain entirely within your ecosystem.
You retain client ownership
Your branding stays client-facing
Private communication structure
Confidentiality respected
No direct client solicitation
03 / TECHNICAL DEPTH
Specialist production
For work beyond your normal technical stack or standard website builders.
Bespoke and React-based websites
Advanced interaction and cinematic motion
Custom admin interfaces and dashboards
Complex forms, integrations and portals
03 / FROM BRIEF TO DELIVERY
A clear path. Shared control.
01
Brief
Share requirements, approved designs or creative direction, functionality, timing and deliverables.
01
Brief
Share requirements, approved designs or creative direction, functionality, timing and deliverables.
02
Technical scope
We define production requirements, architecture, integrations, milestones and delivery scope.
03
Production
We build. You retain creative direction, client communication and approvals.
04
QA + delivery
Responsive and functionality testing, refinement, deployment and technical handoff.
05
Ongoing support
Optional maintenance, iterations and future production support.
04 / YOUR RELATIONSHIPS, PROTECTED
Your clientremainsyour client.
We can operate entirely behind your agency, without appearing in client-facing communication. Confidentiality, reliability, clear scopes and predictable communication form the basis of the relationship.
White-label delivery availableNDA-friendlyNo direct solicitation of agency clientsAgency controls the client relationshipFlexible project-by-project collaboration
These terms can be formalised within the project or partnership agreement.
05 / PRODUCTION IN PRACTICE
Different worlds. The same attention.
Independent concepts that demonstrate production capability. Not commissioned client work.
PROJECT 01
HOSPITALITY / INDEPENDENT CONCEPT
Kapadoccia Abuja
Brand-led responsive experience, cinematic media, reservation requests and location flow.
Bespoke interfaces built around approved creative direction and project requirements.
02Responsive implementation+
Layouts, media and controls adapted carefully for phones, tablets and desktop.
03Interaction + motion+
Purposeful transitions, spatial storytelling and accessible reduced-motion alternatives.
04CMS / admin systems+
Content and operational tools designed around the people maintaining the website.
05Booking + enquiry flows+
Clear paths from visitor intent to a booking, consultation or qualified enquiry.
06API + third-party integrations+
Connect external services and APIs within an agreed technical scope.
07Ecommerce / product experiences+
Organise collections, product information and purchase-ready enquiry flows.
08Dashboards + portals+
Focused interfaces for business workflows and protected user experiences.
09QA + device testing+
Check responsive behaviour, key journeys, accessibility and functionality.
10Deployment + handoff+
Production setup, documentation and a clear technical transfer to your team.
11Ongoing technical support+
Agreed maintenance, refinements and support after delivery.
07 / WHO THIS IS FOR
A flexible production layer for your agency.
Branding studios with approved website designs that need development.
Digital agencies with in-house teams that need overflow capacity.
Marketing and advertising agencies that occasionally sell custom websites.
Creative studios and independent teams needing technically complex implementation.
Teams working in Webflow, WordPress, Shopify or Squarespace that occasionally need something more bespoke.
Agencies pitching beyond their current production capacity.
08 / COLLABORATION PRINCIPLES
No competing for your clientNo forced long-term contractNo need to expand permanent headcountNo public credit requiredScoped projectsClear communicationAgency-first delivery
Async when usefulLive when neededClear milestonesStructured handoff
Remote production. International collaboration.
Built to integrate with creative teams regardless of location. We agree communication, review windows and delivery milestones around the project.
09 / PRIVATE AGENCY PRICING
Private agency pricing.
Production quotes reflect complexity, timeline and required capacity.
For recurring relationships, reserved production capacity or retainer structures can also be discussed.
